Jerry Jones CPA
Wouldn’t it be nice to have a CPA that you deal directly with, that knows the Self Storage business, that works in all 50 states and is there for you when you need him?
Following construction and 2 years of operating my self storage facility, I had become uneasy with my previous accountant’s fees and related IRS filings. My search for alternatives led me to Jerry. His knowledge of the storage business resulted in significant savings that had not been taken advantage of by my previous accountant. Now I can feel comfortable by giving Jerry a call on small considerations, as well as major financial planning. For business or personal financing I highly recommend Jerry to all of my customers and friends.
Tim Farrell
Anchor Storage, LLC, Nevada

Interesting Ideas for Self-Storage Facilities

By Jerry Jones, CPA

Hi everybody, went to the AZ Convention a couple of weeks ago and came away with some great ideas from the various speakers. Thought I would pass them along.  You probably do most of them, but sometimes it is nice to re-evaluate and make sure you are doing everything you can to run a top notch facility(s) and make as much money as you can. 

1) Have you thought of doing webinars for all your managers on a monthly basis – great training tool – great way to engage the managers

2) Have you thought of having your staff go thru personality/charisma testing before being hired – helps with cohesiveness

3) Did you know that 70-75% of managers do not get customer’s information before they walk out

4) Did you know that 60% of renters are women – clean facilities front and back are becoming more and more important

5) Do you market the facilities by using distance parameters and track those

6) Do you maintain that all managers at all locations are trained the same way

7) Did you know that 60% of customers walk away because they do not feel cared about

8) Do you train your managers on collections – do you use automated collection calls

9) Do your managers have expectation benchmarks for – appts/retail sales/economic vs. physical occupancy – using a bad/good/very good/excellent scale

10) Do you prepare quarterly newsletters to the facilities – recognizing top managers in retail sales, collections, conversions of calls to appts, appts that actual show up - create an atmosphere of Accountability

11) How often do you audit the stores – deposits vs. unit usage – lock checks vs. used locks – units avail vs. reports – cleanliness

12) Do you use mystery shoppers

13) Do you give out certificates of excellence to top managers – this looks good to the customers

14) Did you know the average customer calls 4-5 times before making a decision

15) Do you track call center performance – calls converted, also – walk ins converted – phone calls converted – appt show up or not

16) Did you know only 25% of calls are booked – but 90% of all potential customers rent somewhere

17) Interesting point brought up – call centers are starting to get negative feedback – customers want that personal interaction

18) Do your managers educate the customer (phone call) on the facility – need to gain their trust and get the appt set – Get the customer to the store 85% will rent

19) Use the name of the facility thru-out the presentation – how did they find out about the facility – what will they be storing – benefits of the facility, truck usage, boxes, locks, security, etc

20) Assume the sale – do not ask if they want the unit – Show them a unit and tell them this is their unit – have a lock with you – show them how to use the lock – then tell them it will only take a few minutes to complete the paperwork

21) Contests for managers across facilities

22) How about start to raise rents now (7-9%), then raise rents every 9 months thereafter – 80/20 rule – raise rents, lose occupancy, but make more money

23) Embrace change – need to continually improve the facilities, the management, the owners

24) Ever thought of buying your own street sweeper for the facilities – could do a cost analysis on this

25) Have you seen the kiosks for propane refills

26) Ever thought of converting a couple of units to a FEDEX, UPS store, have a shredder available

 

Anybody out there that needs a good CPA that doesn't understand the Self Storage business please feel free to contact me.  I have clients across the U.S., so location is not a problem, I have designed 8-10 monthly and annual customized management reports for the industry. Great for single facilities and multiple facilities. 

I can prepare your LLC, Partnership and even your personal returns for all states.

 Feel free to give me a call to discuss how I might be able to help you with your facilities, accounting and tax planning.

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